Get a business plan. As Zig Ziglar said, “If you aim at nothing, you will hit it every time!” What’s going to get you where you want to go in your farm to fork business? My first question is, have you actually given some time and thought to what you actually want to achieve with your farm to fork business? If you are like us, we started, full steam ahead. Basically I wanted to make enough money so I could quit my corporate job and work in our business. Sounds pretty reasonable right? What we didn’t consider, or plan for was the massive amount of work, effort and time that I would need to dedicate to make that happen. What we should have done………….. and we did eventually once we were well underway with our business, Tim & I sat down and worked through what we “actually” wanted from the business and how we would go about achieving it. We talked about our personal goals and our family goals. Our lifestyle goals and how that all feed into the business and filtered through to achieve what we wanted. We created a business plan, that would help guide us, keep us on track and focus us to achieving our goals. If you haven’t taken the time to sit down and work out your goals and create a business plan, then I hope this post is a prompt to encourage you to do so. If you have done a business plan, that is awesome, but remember it’s a living document that you want to review and update as your business grows and your priorities shift. Ok all sounds good, but what actually goes into a business plan? Before you even start your business plan you want to work through the following points: Owners Objective’s Company Objective’s Market/Operating environment Services & Products Channel Support Promotion & communication Human Resources Technology Management & Organisation Finance & Outcomes Business Plan To delve into this in more detail check out Not all areas will be relevant, but this gives a comprehensive guide to help you get started. Once you have been through these areas you can feed the outcomes into a business plan. Do a quick google search to find some business plan templates to help you. It really is worth planning and getting your focus aligned with what you want to achieve. If you don’t know where you're going, how do you plan on getting there? Get out there and share your produce with the world, what you do is unique to you and consumers want to know about it. Paddock to plate